The world is changing. You should keep up.
Do you sometimes have 'sudden' or 'spontaneous' changes? An application that's suddenly very slow, without any reasonable explanation? Resulting in overtime, stress and sleepless nights?
You can make more money, even when everything seems OK.
Are you used to traffic jams every morning? How much time would you gain if traffic kept moving? Every day you're in more traffic jams than you know. They are electronic. It cost you, your employees and your customers a lot of time. And hence a lot of money.
It's about making your business efficient, not your hardware
Your IT department insists everything is OK. All their lights are green and they're meeting the SLA's you agreed on with them. And still your customers and users are waiting a long time before your applications and websites respond. Your business needs to work efficient It's nice when the technology...
How baking bread the wrong way costs you money
You need a program that feeds a group of people. You have a programmer make an algorithm for buying bread (drive to the baker down the road, wait in line, buy a loaf of bread, drive back).
If you need to wait before you can even start
If you need to wait for your report you're wasting time. But what if you need to wait before you can even start your report because your data isn't ready?
Application slowness isn't always in the application itself
A customer of mine moved a business critical application to the cloud. Not a lift and shift but a fresh, cloud friendly application. From day one the application started hanging for a few minutes, daily at unpredictable moments.
Your home workers complain that your data center applications are slow
Before the crisis all your applications worked fine. But not so much now that everybody works from home. Citrix/RDP/VDI traffic is next to nothing. But your home workers are complaining: "Why doesn't my mouse cursor follow my mouse movements and why is the text on my screen behind on my typing? I...
You don't want to be stuck on Black Saturday, do you?
Last Saturday was Black Saturday. So everybody was gridlocked on the highway all over Europe. Your IT infrastructure also gets gridlocked some of the time.
Your personnel is on vacation, how do you keep your business running?
Your users need to do the same work with fewer people, because a lot of colleagues are on vacation. They complain, the larger stack of work causes them to suffer even more from slow applications.